How to change human behavior?
Students for Make The Planet Great Again.
November 2019.

Check out the results!
How to change human behavior?
Students for Make The Planet Great Again 2019.

Check out the results!
Students for Make The Planet Great Again 2019.
Join our 48-hour hackathon!
The NYU x Make The Planet Great Again Hackathon is a unique opportunity for students to help shape solutions to the most pressing challenge facing humanity – climate change.

Every year, Make The Planet Great Again picks an issue concerning the environment and puts it at the center of a full-blown 48-hour hackathon event.
Work with fellow students across all disciplines as well as experts, entrepreneurs, activists and enthusiasts on innovative new concepts. Present your prototypes and lay the foundation for your own pro-planet project.

This year, Make The Planet Great Again has supported and collaborated with more than 35 companies, environmental organizations and initiatives. Together we have identified one common problem central to climate change – human behavior.
One central question
How to change human behavior?
No matter how good the product or how innovative the idea – if you fail to influence people to adopt it, the change you seek to make cannot scale effectively. Climate change is fundamentally driven by human behavior, it is only by shifting our behavior that true change can be achieved. This year, we are working together with NYU to address this issue.
How does this work?

48-hours of action

Using different co-creation methods, you will learn to explore problems and solutions from different angles, work together with your team and pitch your results to win a private mentorship session with our community of experts and advisors.
30 NYU students

As an NYU student, you have the unique opportunity to join a global consortium of experts and shape the solutions of tomorrow.
2 MTPGA projects

The Make The Planet Great community will not only propose two projects, but they will also offer their professional insights as you work together on creating new solutions.
What are you waiting for?
As an NYU student, this is your exclusive opportunity to work on solutions for one of the most critical issues surrounding climate change – human behavior.
Applications open from the 30th of September and are limited to 30 participants. To apply, please reach out via the link below!

The hackathon is already over. Check out the results!
Five concepts to change human behavior
The teams presented their proposals to a six-person, New York-based panel of tech' and social impact leaders. All five proposals will receive ongoing mentorship from Make The Planet Great Again and will also be eligible for further support from New York University through two funds: the Prototyping Fund and the Green Fund.

White Paper coming soon ...
Plant-It Market
A re-design of the real-world experience of existing urban farmer's markets to enable consumers to experience, adopt and share plastic-free sustainable solutions.
A mobile app that calculates the emissions impact of a wide range of foods (and menus) then compares them with alternatives of a similar calorific value for which the emissions impact is less.
A production company and online platform focused on creating and distributing content that motivates viewers to change their behaviour to minimise environmental impact.

Check out their teaser here!
A web browser extension that provides shoppers with green solutions (including comparisons or alternatives) within multiple product categories.
New Leaf Fund
A crowdsourcing B-2-B platform to enable small businesses to collectively buy sustainable products — by making these products more accessible and affordable to businesses.
Get involved!
Are you interested in one of the concepts? Do you want to support or participate? Please do not hesitate to reach out!
Get in touch
The Jury
A diverse range of social entrepreneurs and experts across the industry will assess your solution!
Rosedel Davies-Adewebi
VP, Innovation Lead at Morgan Stanley
Rosedel is an experienced innovator and a passionate social activist, being responsible for Innovation at Morgan Stanley and previously at the United Nations Global Compact. She has mentored social entrepreneurs and changemakers around the world.
Micah Kotch
Managing Director at URBAN-X
Micah is an outcome oriented leader with broad experience in design, urbantech, mobility, and clean energy. He is a nationally recognised thought leader with deep relationships across multiple mobility, urbantech and energy-related sectors.
Nate Pinsley
Managing Director at A/D/O by Mini
Nate is managing director at one of the most innovative and vibrant creative spaces in New York – A/D/O. Nate speaks and writes on the intersection of culture, commerce and innovation and has built several mission-driven organizations. As a passion project, Nate runs a small hotel in the historic LGBT community of Fire Island, NY.
Odile Beniflah
Head of International at Meetup
Odile is a purpose driven leader with over 10 years of experience rolling out peer-to-peer marketplaces to regional markets. Her strong entrepreneurial drive with her unique passion for building community and leveraging diversity has made her an integral part of the successtory of Meetup.
Peter Schwarzenbauer
Member of the Board at BMW Group
Peter is a global leader who has driven innovation across multiple industries, mentored social entrepreneurs and co-founded Make The Planet Great Again. He is also a member of the executive board of BMW Group.
Anne-Laure Fayard
Associate Professor of Innovation, Design and Organizational Studies at NYU Tandon School of Engineering
Anne-Laure is an expert in socio-material practices, organizational communication, organizational culture, space, design and cross-disciplinary collaboration. Teaching at some of the most prestigious universities world wide, she has gained unique insight about the value of community and culture, specifically in regards to business.
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About Make The Planet Great Again.
Make The planet great again is a global community of passionate people dedicated to positive action for our planet.
Our purpose is rooted in our ambition to stimulate the creation of further environmental projects and the target to inspire the launch of one environmental project a month. Fundamentally, we believe each and every one of us is capable of doing something for a healthy planet.
We promote, connect and initiate environmental projects around the world.
Our Past Events
Make The Planet Great Again has hosted a variety of events working on environmental issues.
Get in Touch!
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